About

I’m Andrea Guetti. Italian, in Bangkok since 2022. I work as a Service Delivery Lead, focused on AI, RAG, and agentic projects: the production side of generative AI for enterprise clients.

Before that: journalism, advertising, localization, social media. All of it shapes how I think about systems, audiences, and the gap between what people say and what they do.

I read constantly: habits, productivity, systems thinking, mindset. Atomic Habits, Deep Work, Mindset, Getting Things Done. These are the priors here, applied rather than quoted.

What this site is about

Three threads, one mindset.

• AI. Practical patterns for working with LLMs and agents in real production. Not the demos. The parts that actually compound.
• Productivity. Systems thinking applied to daily work. One percent better, repeatable.
• Photography. Street photography on Fujifilm. Composition, light, attention. The discipline of seeing.

How to reach me

Use the Contact page. I read everything. I don’t reply to everything. If your question is sharp, the answer probably will be too.